Asosiasi industri musik internasional yang dikomandoi IFPI nampaknya sudah jengah dengan upaya pemberantasan pembajakan di Cina. Bukan kenapa, negara dengan penetrasi internet melebih Amrik ini punya potensi besar bila pembajakan dapat ditekan. IFPI melihat salah satu yang paling berpengaruh dalam rantai pembajakan adalah situs mesin pencari buatan Cina yaitu Baidu. Upaya yang ditempuh lewat jalur hukum agar Baidu menyaring link-link yang berupa konten ilegal rupanya mentok. Pengadilan di Beijing menyatakan Baidu tidak melanggar hukum tentang kekayaan intelektual apapun. Tetapi ini tidak membuat IFPI kehilangan akal untuk memaksa Baidu memodifikasi kembali mesin pencarinya untuk menutup akses ke konten ilegal tersebut. IFPI menulis surat kepada Financial Times dan Paid Content untuk meminta dukungannya. Berikut isi suratnya:
From IFPI, CMIC, WIN and ICMP
Dear Sirs
Censorship is not the only issue surrounding China’s internet strategy (Leader article, March 23). The continued widespread abuse of the intellectual property of Chinese and international rights owners is a dark cloud hanging over the country’s e-commerce miracle.
Our organisations represent the legitimate music sector in China and internationally, comprising thousands of record labels and music publishers. Our members want to partner with and invest in China’s digital revolution, but they cannot do so while the music service run by the dominant internet company, Baidu, facilitates infringement of the rights of artists and creators online.
The legitimate Chinese music market is a huge investment opportunity that is waiting to happen. This is a country with twice as many internet users as the US, but where legitimate music consumption is minuscule, with digital revenues per user at less than 1% of the US equivalent.
Baidu is the biggest source of this problem, with its MP3 music search service estimated to be responsible for over 50% of infringing music distribution in China. It has the means to bring immediate change by proactively filtering infringing works from this service.
As one of China’s most successful companies with a growing profile internationally, Baidu will face increasing pressure on this issue in the coming months. This was demonstrated last month when the US Government highlighted Baidu in its list of “notorious markets”. The protests have been echoed in recent weeks by a coalition of Chinese authors and by Japanese book publishers.
Our members welcome the commitment of the Chinese government to improve enforcement of intellectual property rights. It is now time for corporate role models like Baidu to lead this initiative from the front.
Yours sincerely
Frances Moore, CEO, IFPI
Bill Zang, Chairman, China Music Industry Committee (CMIC)
Alison Wenham, President, World Independent Network (WIN)
Ger Hatton, Secretary General, International Confederation of Music Publishers (ICMP)
The International Federation of the Phonographic Industry (IFPI) China Music Industry Committee (CMIC), World Independent Network (WIN) and International Confederation of Music Publishers (ICMP)
Pada tahun 2007, Baidu sempat berkolaborasi dengan Rock Music Group (RMG), perusahaan rekaman di Cina, untuk memberikan layanan streaming yang legal bagi pengguna Baidu. RMG akan melegalkan katalognya untuk diakses lewat Baidu dengan kompenasai Baidu memberikan sejumlah bagian dari iklan yang didapatnya. Namun tidak jelas apa nasib dari kolaborasi ini.
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